Build a steady order backlog
of higher paying clients
Build a steady order backlog of higher paying clients
By becoming the chosen option, not the one compared on price or specs.
This is you
You are a maker of tailor-made leisure products, with a level of craftsmanship you know is exceptional
Technically, it’s solid. The quality is high. Customers are satisfied. The business is running. You notice that the next phase asks for something different than just building and delivering well. There are more conversations, more alignment, more choices that keep returning. Not because something is wrong. But because the business is maturing.
This is you
You are a maker of tailor-made leisure products, with a level of craftsmanship you know is exceptional
Technically, it’s solid. The quality is high. Customers are satisfied. The business is running. You notice that the next phase asks for something different than just building and delivering well. There are more conversations, more alignment, more choices that keep returning. Not because something is wrong. But because the business is maturing.
This is you
You are a maker of tailor-made leisure products, with a level of craftsmanship you know is exceptional
Technically, it’s solid. The quality is high. Customers are satisfied. The business is running. You notice that the next phase asks for something different than just building and delivering well. There are more conversations, more alignment, more choices that keep returning. Not because something is wrong. But because the business is maturing.
This is you
You are a maker of tailor-made leisure products, with a level of craftsmanship you know is exceptional
Technically, it’s solid. The quality is high. Customers are satisfied. The business is running. You notice that the next phase asks for something different than just building and delivering well. There are more conversations, more alignment, more choices that keep returning. Not because something is wrong. But because the business is maturing.
You recognize this
Your pitch changes depending on who you're talking to. Clients ask 'what can you build for me?' instead of 'I want what you make.' You post on social media when you have time, not as part of a strategy. Every project requires explaining why you, what makes you different.
Every project ends up as custom work, and margins disappear
Conversations stay open. Customers bring ideas, variations, and requests. Almost every project ends up slightly different. It is busy. Things move. But nothing truly builds on what already exists.
You’re automatically compared to safe, familiar alternatives
Up front it is not clear what this really is. It feels different, but not sharp enough to stand on its own. So customers compare. On price. On specs. On what they already know.
Growth only works when you are personally involved
Every conversation starts from scratch and adapts to whoever is across the table. New clients mainly come in when you are directly involved. The moment your focus shifts to operations, new business slows down.
You recognize this
Your pitch changes depending on who you're talking to. Clients ask 'what can you build for me?' instead of 'I want what you make.' You post on social media when you have time, not as part of a strategy. Every project requires explaining why you, what makes you different.
Every project ends up as custom work, and margins disappear
Conversations stay open. Customers bring ideas, variations, and requests. Almost every project ends up slightly different. It is busy. Things move. But nothing truly builds on what already exists.
You’re automatically compared to safe, familiar alternatives
Up front it is not clear what this really is. It feels different, but not sharp enough to stand on its own. So customers compare. On price. On specs. On what they already know.
Growth only works when you are personally involved
Every conversation starts from scratch and adapts to whoever is across the table. New clients mainly come in when you are directly involved. The moment your focus shifts to operations, new business slows down.
You recognize this
Your pitch changes depending on who you're talking to. Clients ask 'what can you build for me?' instead of 'I want what you make.' You post on social media when you have time, not as part of a strategy. Every project requires explaining why you, what makes you different.
Every project ends up as custom work, and margins disappear
Conversations stay open. Customers bring ideas, variations, and requests. Almost every project ends up slightly different. It is busy. Things move. But nothing truly builds on what already exists.
You’re automatically compared to safe, familiar alternatives
Up front it is not clear what this really is. It feels different, but not sharp enough to stand on its own. So customers compare. On price. On specs. On what they already know.
Growth only works when you are personally involved
Every conversation starts from scratch and adapts to whoever is across the table. New clients mainly come in when you are directly involved. The moment your focus shifts to operations, new business slows down.
You recognize this
Your pitch changes depending on who you're talking to. Clients ask 'what can you build for me?' instead of 'I want what you make.' You post on social media when you have time, not as part of a strategy. Every project requires explaining why you, what makes you different.
Every project ends up as custom work, and margins disappear
Conversations stay open. Customers bring ideas, variations, and requests. Almost every project ends up slightly different. It is busy. Things move. But nothing truly builds on what already exists.
You’re automatically compared to safe, familiar alternatives
Up front it is not clear what this really is. It feels different, but not sharp enough to stand on its own. So customers compare. On price. On specs. On what they already know.
Growth only works when you are personally involved
Every conversation starts from scratch and adapts to whoever is across the table. New clients mainly come in when you are directly involved. The moment your focus shifts to operations, new business slows down.
What’s really happening
You’re not choosing what you are. So the market is choosing for you
These are not separate issues. They are one pattern. What got you here — technical excellence, flexibility, custom work — is now working against you. Because the product only becomes defined during each sales conversation, every client ends up with their own version. And as long as that stays the case, the same consequences keep returning. Pricing is pushed down, even though quality stays high. Sales cycles stretch because nothing is obvious. Growth depends on your presence. Scale never really starts. Not because the product is wrong. Not because customers are difficult. But because this way of working has reached its limit — even with satisfied clients. And as long as definition keeps happening in conversations instead of beforehand, this does not resolve itself. It stabilizes. More projects don’t change it. More demand doesn’t change it. More effort doesn’t change it. It simply repeats — at a larger, heavier scale. That’s why this keeps coming back.
What’s really happening
You’re not choosing what you are. So the market is choosing for you
These are not separate issues. They are one pattern. What got you here — technical excellence, flexibility, custom work — is now working against you. Because the product only becomes defined during each sales conversation, every client ends up with their own version. And as long as that stays the case, the same consequences keep returning. Pricing is pushed down, even though quality stays high. Sales cycles stretch because nothing is obvious. Growth depends on your presence. Scale never really starts. Not because the product is wrong. Not because customers are difficult. But because this way of working has reached its limit — even with satisfied clients. And as long as definition keeps happening in conversations instead of beforehand, this does not resolve itself. It stabilizes. More projects don’t change it. More demand doesn’t change it. More effort doesn’t change it. It simply repeats — at a larger, heavier scale. That’s why this keeps coming back.
What’s really happening
You’re not choosing what you are. So the market is choosing for you
These are not separate issues. They are one pattern. What got you here — technical excellence, flexibility, custom work — is now working against you. Because the product only becomes defined during each sales conversation, every client ends up with their own version. And as long as that stays the case, the same consequences keep returning. Pricing is pushed down, even though quality stays high. Sales cycles stretch because nothing is obvious. Growth depends on your presence. Scale never really starts. Not because the product is wrong. Not because customers are difficult. But because this way of working has reached its limit — even with satisfied clients. And as long as definition keeps happening in conversations instead of beforehand, this does not resolve itself. It stabilizes. More projects don’t change it. More demand doesn’t change it. More effort doesn’t change it. It simply repeats — at a larger, heavier scale. That’s why this keeps coming back.
What’s really happening
You’re not choosing what you are. So the market is choosing for you
These are not separate issues. They are one pattern. What got you here — technical excellence, flexibility, custom work — is now working against you. Because the product only becomes defined during each sales conversation, every client ends up with their own version. And as long as that stays the case, the same consequences keep returning. Pricing is pushed down, even though quality stays high. Sales cycles stretch because nothing is obvious. Growth depends on your presence. Scale never really starts. Not because the product is wrong. Not because customers are difficult. But because this way of working has reached its limit — even with satisfied clients. And as long as definition keeps happening in conversations instead of beforehand, this does not resolve itself. It stabilizes. More projects don’t change it. More demand doesn’t change it. More effort doesn’t change it. It simply repeats — at a larger, heavier scale. That’s why this keeps coming back.
What you are aiming for
How it is supposed to feel
1
Customers choose your flagship product as you designed it
What you sell stays one clear product. No exceptions to close a deal. No shifting scope.
1
Customers choose your flagship product as you designed it
What you sell stays one clear product. No exceptions to close a deal. No shifting scope.
1
Customers choose your flagship product as you designed it
What you sell stays one clear product. No exceptions to close a deal. No shifting scope.
1
Customers choose your flagship product as you designed it
What you sell stays one clear product. No exceptions to close a deal. No shifting scope.
2
You are no longer compared to safe, familiar options
Customers do not see you as an alternative, but as something distinct. The decision is no longer about price or specs, but about fit.
2
You are no longer compared to safe, familiar options
Customers do not see you as an alternative, but as something distinct. The decision is no longer about price or specs, but about fit.
2
You are no longer compared to safe, familiar options
Customers do not see you as an alternative, but as something distinct. The decision is no longer about price or specs, but about fit.
2
You are no longer compared to safe, familiar options
Customers do not see you as an alternative, but as something distinct. The decision is no longer about price or specs, but about fit.
3
Inbound becomes predictable and steerable
Investing and planning ahead no longer feels like guessing, but like deliberate choices based on visible momentum.
3
Inbound becomes predictable and steerable
Investing and planning ahead no longer feels like guessing, but like deliberate choices based on visible momentum.
3
Inbound becomes predictable and steerable
Investing and planning ahead no longer feels like guessing, but like deliberate choices based on visible momentum.
3
Inbound becomes predictable and steerable
Investing and planning ahead no longer feels like guessing, but like deliberate choices based on visible momentum.
4
The business grows without constant personal involvement
It keeps running and selling without you being everywhere. Growth feels less like pulling and more like steering.
4
The business grows without constant personal involvement
It keeps running and selling without you being everywhere. Growth feels less like pulling and more like steering.
4
The business grows without constant personal involvement
It keeps running and selling without you being everywhere. Growth feels less like pulling and more like steering.
4
The business grows without constant personal involvement
It keeps running and selling without you being everywhere. Growth feels less like pulling and more like steering.
What this looks like in practice
Makers who are chosen, not compared.
What this looks like in practice
Makers who are chosen, not compared.
What this looks like in practice
Makers who are chosen, not compared.
What this looks like in practice
Makers who are chosen, not compared.
From building custom yachts to selling a way of life
Entered new markets (US, Middle East, Asia)
Increased production capacity by 40%
Team growth by 45%
From installing lighting to being chosen for the experience it creates
Secured an exclusive partnership
Expanded presence in the smart lighting market
Stronger inbound pull from the right clients and partners
From building custom yachts to selling a way of life
Entered new markets (US, Middle East, Asia)
Increased production capacity by 40%
Team growth by 45%
From installing lighting to being chosen for the experience it creates
Secured an exclusive partnership
Expanded presence in the smart lighting market
Stronger inbound pull from the right clients and partners
From building custom yachts to selling a way of life
Entered new markets (US, Middle East, Asia)
Increased production capacity by 40%
Team growth by 45%
From installing lighting to being chosen for the experience it creates
Secured an exclusive partnership
Expanded presence in the smart lighting market
Stronger inbound pull from the right clients and partners
From building custom yachts to selling a way of life
Entered new markets (US, Middle East, Asia)
Increased production capacity by 40%
Team growth by 45%
From installing lighting to being chosen for the experience it creates
Secured an exclusive partnership
Expanded presence in the smart lighting market
Stronger inbound pull from the right clients and partners
From building custom yachts to selling a way of life
Entered new markets (US, Middle East, Asia)
Increased production capacity by 40%
Team growth by 45%
From installing lighting to being chosen for the experience it creates
Secured an exclusive partnership
Expanded presence in the smart lighting market
Stronger inbound pull from the right clients and partners
From building custom yachts to selling a way of life
Entered new markets (US, Middle East, Asia)
Increased production capacity by 40%
Team growth by 45%
From installing lighting to being chosen for the experience it creates
Secured an exclusive partnership
Expanded presence in the smart lighting market
Stronger inbound pull from the right clients and partners
From building custom yachts to selling a way of life
Entered new markets (US, Middle East, Asia)
Increased production capacity by 40%
Team growth by 45%
From installing lighting to being chosen for the experience it creates
Secured an exclusive partnership
Expanded presence in the smart lighting market
Stronger inbound pull from the right clients and partners
From building custom yachts to selling a way of life
Entered new markets (US, Middle East, Asia)
Increased production capacity by 40%
Team growth by 45%
From installing lighting to being chosen for the experience it creates
Secured an exclusive partnership
Expanded presence in the smart lighting market
Stronger inbound pull from the right clients and partners
From building custom yachts to selling a way of life
Entered new markets (US, Middle East, Asia)
Increased production capacity by 40%
Team growth by 45%
From installing lighting to being chosen for the experience it creates
Secured an exclusive partnership
Expanded presence in the smart lighting market
Stronger inbound pull from the right clients and partners
From building custom yachts to selling a way of life
Entered new markets (US, Middle East, Asia)
Increased production capacity by 40%
Team growth by 45%
From installing lighting to being chosen for the experience it creates
Secured an exclusive partnership
Expanded presence in the smart lighting market
Stronger inbound pull from the right clients and partners
From building custom yachts to selling a way of life
Entered new markets (US, Middle East, Asia)
Increased production capacity by 40%
Team growth by 45%
From installing lighting to being chosen for the experience it creates
Secured an exclusive partnership
Expanded presence in the smart lighting market
Stronger inbound pull from the right clients and partners
From building custom yachts to selling a way of life
Entered new markets (US, Middle East, Asia)
Increased production capacity by 40%
Team growth by 45%
From installing lighting to being chosen for the experience it creates
Secured an exclusive partnership
Expanded presence in the smart lighting market
Stronger inbound pull from the right clients and partners
This Is manageable
You’ve already done the hard part. You built something people want. This isn’t about changing that. It’s about making what comes next feel clearer, lighter, and more manageable — instead of heavier.
This Is manageable
You’ve already done the hard part. You built something people want. This isn’t about changing that. It’s about making what comes next feel clearer, lighter, and more manageable — instead of heavier.
This Is manageable
You’ve already done the hard part. You built something people want. This isn’t about changing that. It’s about making what comes next feel clearer, lighter, and more manageable — instead of heavier.
This Is manageable
You’ve already done the hard part. You built something people want. This isn’t about changing that. It’s about making what comes next feel clearer, lighter, and more manageable — instead of heavier.
What makers see change
In their own words.
What makers see change
In their own words.
What makers see change
In their own words.
What makers see change
In their own words.
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
Floris Koopmans
Business Development, Zeelander
“It transformed us from a boat builder to a brand. We still do the same thing, but how people see us has fundamentally changed”
Kevin Perspijn
Founder, RAMM
“It challenged us to rethink our position in the market and how we want to be perceived”
Frank Visser
Founder & CEO, Firefly
“What we built now truly reflects who we are and where we are heading”
The cost of changing nothing
Doing nothing feels safe because today it still works
There is work. A project is running. Another deal will probably come in. So you postpone it. One more adjustment. One more yes. Not because you want to, but because revenue feels necessary and you’re busy. And so nothing really changes. Not through big decisions, but through small concessions. Each time the same pattern repeats. Custom work becomes the norm. Prices stay under pressure. More depends on you — not less. What used to feel flexible slowly becomes heavy. Not choosing is also a choice. You are choosing to continue exactly as things are. And as long as you do, this is exactly how it keeps working. This doesn’t fix itself by waiting. It deepens by waiting. The question isn’t whether things will change. The question is whether you’re willing to keep paying for them not to.
The cost of changing nothing
Doing nothing feels safe because today it still works
There is work. A project is running. Another deal will probably come in. So you postpone it. One more adjustment. One more yes. Not because you want to, but because revenue feels necessary and you’re busy. And so nothing really changes. Not through big decisions, but through small concessions. Each time the same pattern repeats. Custom work becomes the norm. Prices stay under pressure. More depends on you — not less. What used to feel flexible slowly becomes heavy. Not choosing is also a choice. You are choosing to continue exactly as things are. And as long as you do, this is exactly how it keeps working. This doesn’t fix itself by waiting. It deepens by waiting. The question isn’t whether things will change. The question is whether you’re willing to keep paying for them not to.
The cost of changing nothing
Doing nothing feels safe because today it still works
There is work. A project is running. Another deal will probably come in. So you postpone it. One more adjustment. One more yes. Not because you want to, but because revenue feels necessary and you’re busy. And so nothing really changes. Not through big decisions, but through small concessions. Each time the same pattern repeats. Custom work becomes the norm. Prices stay under pressure. More depends on you — not less. What used to feel flexible slowly becomes heavy. Not choosing is also a choice. You are choosing to continue exactly as things are. And as long as you do, this is exactly how it keeps working. This doesn’t fix itself by waiting. It deepens by waiting. The question isn’t whether things will change. The question is whether you’re willing to keep paying for them not to.
The cost of changing nothing
Doing nothing feels safe because today it still works
There is work. A project is running. Another deal will probably come in. So you postpone it. One more adjustment. One more yes. Not because you want to, but because revenue feels necessary and you’re busy. And so nothing really changes. Not through big decisions, but through small concessions. Each time the same pattern repeats. Custom work becomes the norm. Prices stay under pressure. More depends on you — not less. What used to feel flexible slowly becomes heavy. Not choosing is also a choice. You are choosing to continue exactly as things are. And as long as you do, this is exactly how it keeps working. This doesn’t fix itself by waiting. It deepens by waiting. The question isn’t whether things will change. The question is whether you’re willing to keep paying for them not to.
Take control of the definition. Or keep carrying the explanation
This is not the moment to work harder. It’s the moment to get clear on where the friction actually sits. Plan a Bottleneck Call to uncover what is unconsciously holding your growth back.
Martijn van Meijel
Founder MakerToMarket™. For questions send a direct DM on Linkedin
Take control of the definition. Or keep carrying the explanation
This is not the moment to work harder. It’s the moment to get clear on where the friction actually sits. Plan a Bottleneck Call to uncover what is unconsciously holding your growth back.
Martijn van Meijel
Founder MakerToMarket™. For questions send a direct DM on Linkedin
Take control of the definition. Or keep carrying the explanation
This is not the moment to work harder. It’s the moment to get clear on where the friction actually sits. Plan a Bottleneck Call to uncover what is unconsciously holding your growth back.
Martijn van Meijel
Founder MakerToMarket™. For questions send a direct DM on Linkedin
Take control of the definition. Or keep carrying the explanation
This is not the moment to work harder. It’s the moment to get clear on where the friction actually sits. Plan a Bottleneck Call to uncover what is unconsciously holding your growth back.
Martijn van Meijel
Founder MakerToMarket™. For questions send a direct DM on Linkedin
MakerToMarket™ is a label of DEIFIED®
All rights reserved © 2026
MakerToMarket™ is a label of DEIFIED®
All rights reserved © 2026
MakerToMarket™ is a label of DEIFIED®
All rights reserved © 2026
MakerToMarket™ is a label of DEIFIED®
All rights reserved © 2026